Archive for May 21, 2014

Many Consumers Say Marketers’ Mobile Alerts Aren’t Useful or Relevant

Many Consumers Say Marketers’ Mobile Alerts Aren’t Useful or Relevant.

When technology outpaces content and strategy, alerts and other automated consumer messages can become more of a negative distraction, than a positive disruption.

Think before you hit “send” is an acxiom from which we can all benefit!