Giant Eagle Ends Foodperks and Adds Gas Discount | Retail & Financial content from Supermarket News

Giant Eagle Ends Foodperks and Adds Gas Discount | Retail & Financial content from Supermarket News.

There is an important take-away for every retailer who engages in continuity and loyalty programs.  Even the best programs have a shelf-life.  Over time, even the most effective consumer offerings can lose their punch and appeal to the shopper.  Moreover, their existence over a period of time, becomes more of an entitlement than a benefit, thus producing increasing costs for the retailer without the benefit of the necessary incremental behavior needed to create a positive ROI.

Before starting any campaign or program, have an exit strategy that provides a smooth way of ending or changing the program without alienating the shoppers who have participated.

 

 

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