Price Chopper Launches New Coupon/Loyalty Program
By: Jim Tierney, Loyalty360
BACK TO RESULTS
Price Chopper’s new coupon/loyalty program launched as a result of matching customer expectations, according to Glen Bradley, Vice President Marketing Analytics, Price Chopper Supermarkets.The chain operates 135 stores in New York, Massachusetts, Vermont, Connecticut, Pennsylvania, and New Hampshire and is fueled by an extended family of more than 22,000 teammates who collectively own more than 47% of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned.
Customer engagement and brand loyalty are two guiding lights at Price Chopper.Bradley said Price Chopper launched its original AdvantEdge E-coupon program to meet the needs of its customers “who are always looking for new ways to save money on groceries. Google Zavers, who had provided back end support for our e-coupon program notified us in mid-2014 that they would be exiting the business. We took this opportunity to redesign our program with our new partner, Inmar, so that we can provide a new and improved program with enhanced features for our customers.”Bradley explained that the AdvantEdge e-coupon program allows customers to load digital coupons to their AdvantEdge loyalty cards and redeem coupons without the hassle of handling paper.
Previously, shoppers could only digitally load up to 99 coupons on their AdvantEdge card at a time, but the new program through Inmar allows more. Customers now have access to over 150 digital coupons and can also use the Price Chopper website to search for products and will see corresponding offers for favorite products.“We have an extensive list of coupons on both national brand and our own Price Chopper brand products available in an easy-to-use interface on both PriceChopper.com and our Price Chopper Apps for iPhone and Android,” Bradley said. “We will be adding new features soon- things that were not possible with our previous technology partner.
Price Chopper plans to rename its 135 stores Market 32.“The AdvantEdge e-coupon program fits perfectly into our branding initiative as we seek to provide exceptional value to our customers through technology and service,” Bradley said.
It is the retailer who will bring relevance and content to these new digital coupon programs. Without their offers, in-store support and integration with other marketing and merchandising programs, digital coupons will remain a very small portion of the overall number of coupons redeemed in the marketplace. Congrats to Price Chopper, (Market32) for taking the bull by the horns!