Solving Problems at Retail

Strategic. Focused. Scientific. Pragmatic

MHC Key Areas of Expertise

01

AI & Technology Application

Customer-facing technology can either assist or impede shoppers, contingent on factors such as its content, integration, positioning, and the ergonomic experience for shoppers.

02

Store and Layout Design

A large portion of the physical retail store is frequented by only a minority of shoppers. It is crucial to design an atmosphere that entices customers into critical departments and less-visited sections to make efficient use of valuable floor space.

03

Market Position and Competitive Analysis

Analyzing the reasons behind customer visits and non-visits to each department forms a smart starting point for enhancing operations and determining areas of focus.

04

In-store Communication & Media Strategy

The transformation of static media into dynamic content through digitization impacts shopper engagement based on the strategic placement, frequency, and presentation of digital media within the store environment.

05

Category Acceleration

Center store categories are experiencing a decline due to various factors, but assessing their positioning, presentation, and communication can serve as initial actions in boosting their performance.

06

Shopper Efficiency

Stores that are difficult to navigate incur substantial monetary opportunity costs. By utilizing shopper data and observations to help customers locate desired items efficiently, stores can boost basket size and foster shopper loyalty. Click here for additional information.

Our expertise in understanding shopping behavior provides a fresh outlook on how brands and retailers can showcase their products to customers in today’s visually and physically crowded store settings.

The MHC Approach

Our hands-on involvement in retail operations incorporates essential practical components, recognizing the interconnected nature of the brand-retailer-consumer ecosystem and the financial motivations that influence current merchandising and operational strategies.

Meet the Team at MHC….Click Here.

Let’s Have a Discussion!

Call: +1 941 807 0772

Email: mark@mheckman.com