Market positioning, Media mix and messaging

To succeed, retailers must identify those things they can own and claim as a true competitive advantage. We help retailers and their partners leverage the strengths and opportunities presented by the competitive marketplace , which is a crucial first step toward enhancing performance.

Layout and Store design

As stores expand and offer greater variety, shoppers are gravitating toward physical locations that provide an environment designed for efficient, frustration-free trips. We provide an empirical approach that helps retailers fine tune their layout and product position to optimize shopper centricity.

shopper engagement Strategy

Shoppers rely heavily upon their habitual mind as they shop, while retailers and brands seek to gain their attention through often disruptive techniques. MHC provides the process to create the optimal balance of purchase triggers in the store without overwhelming the shopper in the visually busy environment of the retail store.

For more info on the benefits of Shopper Efficiency CLICK HERE

Category acceleration

As with many categories in traditional retail stores, evaluating the productivity and shoppability of these key areas is essential. MHC will provide an assessment of critical categories to first understand the role they play with core customer groups and from there strengthen the connection between shopper and retailer.