As brands and retailers continue to add new in-store media, items, brand extensions, keeping the shopper’s journey in mind will yield incremental sales each trip and repeat visits. In some larger formats, even before the proliferation of expanded media, items and square footage, shoppers spend as much as 85% of their time in store searching and navigating, NOT BUYING.
The simple formula is supported by measuring thousands of in-store retail trips. The less TIME and EFFORT the shopper expends on a trip, the more likely their spending will increase.
The MHC Team of Shopper Scientists bring a master class of expertise to each project, whether it be store optimization, developing strategic positioning, or refining center store categories.