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Marketers Start Seeing ROI From Data-Related Investments – From Direct Marketing News

Marketers Start Seeing ROI From Data-Related InvestmentsShare this article:facebooktwitterlinkedingoogleData-related budgets will increase for the third consecutive year, as its ROI starts to increase. Investments in Big Data are starting to pay off big time for a number of marketers.Nearly half of marketers polled (47%) say they’re seeing a positive ROI on data-related marketing investments made over

From the MorningNewsBeat

When Incremental Changes Aren’t Enough by Michael Sansolo (From Kevin Coupe’s Morning News Beat) Every business strives or should strive for constant improvement. We all know that competition, like so many other forces on Earth, is always evolving. The status quo becomes increasingly irrelevant.But is there a time when incremental or evolutionary changes aren’t

Can Loyalty Marketing Finally Fulfill Its Promise?

It has been well over twenty years since the first “electronic” card based loyalty programs entered the retail scene. Supermarkets led the way, given their propensity to offer coupons and deals, coupled with seeing their customers more once a week. Loyalty programs seemed to be a good fit for their business model. Furthermore, most supermarket

From the MorningNewsBeat

Zappos represents where customer service in retailer is headed.  Technology is available, but does the willingness to invest in strategic people and change exist at most bricks and mortar retailers? mh   by Kevin Coupe CNet reports that Amazon-owned Zappos has been testing a new service, called Ask Zappos, that “takes requests via image and works

Three Key Messages from Savvy Shoppers


  By Travis Lewis………… This year’s Inmar Forum brought a host of top speakers to Winston-Salem, including Andreas Weigend (formerly the chief data scientist at Amazon), Peter Fader from the Wharton School, John Phillips with PepsiCo, Matt Gymer of Novant Health and many, many others. But as insightful and informative as these and the other

Many Consumers Say Marketers’ Mobile Alerts Aren’t Useful or Relevant


Many Consumers Say Marketers’ Mobile Alerts Aren’t Useful or Relevant. When technology outpaces content and strategy, alerts and other automated consumer messages can become more of a negative distraction, than a positive disruption. Think before you hit “send” is an acxiom from which we can all benefit!  

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About Mark Heckman….

Mark brings over 25 years of retail, brand and technology experience to each consulting project.


Mark is a former SVP of Marketing, building his career and expertise from store operations out to consumer marketing.  He understands the issues and the imperatives of his clients and devises solutions and insights with a practitioner’s perspective.

Heckman has worked with great companies such as Marsh Supermarkets, Randalls-Tom Thumb, Valassis Relationship Marketing Systems,  Marc Advertising, and Sorensen Research.  He is past chairman of the Food Marketing Institute’s Consumer Research Committee, and is listed in the Who’s Who of Shopper Marketing (2011).


retailwireMark is a RetailWire Braintrust Panelist.  
Follow his remarks at


Mark Heckman Consulting Group
5526 Whitehead Street
Bradenton, FL 34203
@markaheckman   Twitter