Retail Solutions with Measured Success
Tweet of the Week
— Mark A. Heckman (@MarkAHeckman) November 27, 2013
Key Areas of MHC Expertise Include:
Comprehensive Strategy Sessions
Retail Industry Forum Speaker and Panel Moderation
Formulating Cogent Business Models for New Technology and Initiatives
Creating Synergy Between Brand, Retailer, and Technology Partners
Building and Adding Value to Customer Loyalty Programs
Applying Digital Technology and Content to Traditional Retail Platforms
Mobile Applications and Payment Systems
Retail Marketing, Positioning
Pricing Models and Strategies
Customer Data, Reporting and Analysis
Store Site Location
Shopper Traffic Flow and In-store Design
Connecting Web and Social Media to Mainstream Marketing
Connecting Analytical Plans to Action and Measurable Return
About Mark Heckman….
Mark brings over 25 years of retail, brand and technology
experience to each consulting project.
Mark is a former SVP of Marketing, building his career and expertise from store operations out to consumer marketing. He understands the issues and the imperatives of his clients and devises solutions and insights with a practitioner’s perspective.
Heckman has worked with great companies such as Marsh Supermarkets, Randalls-Tom Thumb, Valassis Relationship Marketing Systems, Marc Advertising, and Sorensen Research. He is past chairman of the Food Marketing Institute’s Consumer Research Committee, and is listed in the Who’s Who of Shopper Marketing (2011).
Past Discussion Topics
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How “Healthy” are Supermarket Nutritional Programs?
Help, I Need an App for My Apps!!!
Keys to Conquering “Digital Obscurity”
Follow his remarks at
Mark Heckman Consulting Group
5526 Whitehead Street
Bradenton, FL 34203