Key Areas of MHC Expertise Include:

  • Retail Industry Forum Speaker and Panel Moderator
  • Comprehensive Strategy Sessions

  • Mobile Applications and Payment Systems

  • retailperformanceFormulating Cogent Business Models for New Technology and Initiatives

  • Building and Adding Value to Customer Loyalty Programs

  • Applying Digital Technology and Content to Traditional Retail Platforms

  • Retail Marketing, Positioning

  • Pricing Models and Strategies

  • Consumer Research and Applications

  • Customer Data, Reporting and Analysis

  • Store Site Location

  • Shopper Traffic Flow and In-store Design

Recent Opinions 


How You Measure Success Goes A Long Way in Determining IF You Achieve It


Measuring ROI on Employee Training


corporate fighting

 Merchandising VS Marketing ……“Why Can’t We All Just Get Along?


About Mark Heckman….

Mark brings over 25 years of retail, brand and technology

experience to each consulting project.


Mark is a former SVP of Marketing, building his career and expertise from store operations out to consumer marketing.  He understands the issues and the imperatives of his clients and devises solutions and insights with a practitioner’s perspective.

Heckman has worked with great companies such as Marsh Supermarkets, Randalls-Tom Thumb, Valassis Relationship Marketing Systems,  Marc Advertising, and Sorensen Research.  He is past chairman of the Food Marketing Institute’s Consumer Research Committee, and is listed in the Who’s Who of Shopper Marketing (2011).

retailwireMark is a RetailWire Braintrust Panelist.  
Follow his remarks at


Mark Heckman Consulting Group
5526 Whitehead Street
Bradenton, FL 34203
@markaheckman   Twitter