Mark Heckman Consulting….

Solutions for Retailers, Brands, and Technologists!

Follow Heckman on RetailWire!!!

You can also read Mark’s blogs on the Retailwire Website, as he is a Brain Trust Panelist.  You can link directly to his contributions by clicking

http://www.retailwire.com/blog/12788/mark-heckman

This Month’s Food for Thought

Do you practice “sustainability”?

 Other Viewpoints for May….. 


Heckman is a supermarket industry veteran who brings over 30 years of experience in retail marketing leadership to his clients.  His marketing expertise was fostered at great companies such as Valassis, Marsh Supermarkets, Randalls-Tom Thumb Foods, MARC Advertising, and Sorensen In-store Research.

He is listed in the Who’s Who of Shopper Marketing 2010-11.  Mark was named to the Coca Cola Retail Shopper Marketing Commission in 2010 and currently is a standing member of the In-store Implementation (ISI) Network’s Blue Ribbon Panel.
Mark’s approach and solutions reflect the dynamic imperatives of both brand and retailer, with a successful and profitable consumer engagement the goal.  Mark’s expertise and services include;

  • Strategic Planning

  • Industry Forum and Meeting Speaker

  • Marketing Organizational Planning and Organization

  • Tech and Mobile Business Model Validation

  • Loyalty Marketing Concepts and Execution

  • Category Management and Role Definition

  • Optimizing Store Layouts, Department and Category Adjacencies

  • Consumer Research, Questionnaire Design, Results Analytics

  • Customer Data-driven Merchandising Strategies

  • Development, Utilization, and ROI Measurement of Social Media

  • Customer Segmentation Concepts and Implementations

  • Establishing Success Metrics and Scorecards

  • Pricing Models and Strategies

 

Follow Mark on Twitter!! @MarkAHeckman

         

Mark Heckman Consulting 

5526 Whitehead Street, Bradenton, FL 34203
mark@mheckman.com            (941) 807.0772
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