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Price Chopper Launches New Coupon/Loyalty Program …from Loyalty360.org

Price Chopper Launches New Coupon/Loyalty Program By: Jim Tierney, Loyalty360 BACK TO RESULTS Price Chopper’s new coupon/loyalty program launched as a result of matching customer expectations, according to Glen Bradley, Vice President Marketing Analytics, Price Chopper Supermarkets.The chain operates 135 stores in New York, Massachusetts, Vermont, Connecticut, Pennsylvania, and New Hampshire and is fueled by

Haggen buy could trigger West Coast rollup | Retail—From Supermarket News and Jon Springer

Haggen’s surprise acquisition of 146 spun-off Albertsons and Safeway stores will propel the small regional brand into five states — and position it as a potential acquirer of additional West Coast chains also seeking greater scale, sources told SN.Bill Shaner, the former Save-A-Lot executive hired as CEO of Haggen’s nascent Pacific Southwest division, in an

Marketers Start Seeing ROI From Data-Related Investments – From Direct Marketing News

Marketers Start Seeing ROI From Data-Related Investments Facebook Twitter Linkedin Google Data-related budgets will increase for the third consecutive year, as its ROI starts to increase. Investments in Big Data are starting to pay off big time for a number of marketers.Nearly half of marketers polled (47%) say they’re seeing a positive ROI on data-related marketing

From the MorningNewsBeat

When Incremental Changes Aren’t Enough by Michael Sansolo (From Kevin Coupe’s Morning News Beat) www.morningnewsbeat.com Every business strives or should strive for constant improvement. We all know that competition, like so many other forces on Earth, is always evolving. The status quo becomes increasingly irrelevant.But is there a time when incremental or evolutionary changes aren’t

Can Loyalty Marketing Finally Fulfill Its Promise?

It has been well over twenty years since the first “electronic” card based loyalty programs entered the retail scene. Supermarkets led the way, given their propensity to offer coupons and deals, coupled with seeing their customers more once a week. Loyalty programs seemed to be a good fit for their business model. Furthermore, most supermarket

From the MorningNewsBeat

Zappos represents where customer service in retailer is headed.  Technology is available, but does the willingness to invest in strategic people and change exist at most bricks and mortar retailers? mh   by Kevin Coupe CNet reports that Amazon-owned Zappos has been testing a new service, called Ask Zappos, that “takes requests via image and works


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About Mark Heckman….

Mark brings over 25 years of retail, brand and technology experience to each consulting project.

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Mark is a former SVP of Marketing, building his career and expertise from store operations out to consumer marketing.  He understands the issues and the imperatives of his clients and devises solutions and insights with a practitioner’s perspective.

Heckman has worked with great companies such as Marsh Supermarkets, Randalls-Tom Thumb, Valassis Relationship Marketing Systems,  Marc Advertising, and Sorensen Research.  He is past chairman of the Food Marketing Institute’s Consumer Research Committee, and is listed in the Who’s Who of Shopper Marketing (2011).

 

retailwireMark is a RetailWire Braintrust Panelist.  
Follow his remarks at 

http://www.retailwire.com/blog/12788/mark-heckman

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Mark Heckman Consulting Group
5526 Whitehead Street
Bradenton, FL 34203
941.807.0772
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