TWEETS OF NOTE!!
Mobile Marketing…The Numbers are Alluring! From the MorningNewsBeat http://t.co/DvbmZ3beHK
— Mark A. Heckman (@MarkAHeckman) March 5, 2014
Key Areas of MHC Expertise Include:
- Retail Industry Forum Speaker and Panel Moderator
Comprehensive Strategy Sessions
Mobile Applications and Payment Systems
Formulating Cogent Business Models for New Technology and Initiatives
Building and Adding Value to Customer Loyalty Programs
Applying Digital Technology and Content to Traditional Retail Platforms
Retail Marketing, Positioning
Pricing Models and Strategies
Consumer Research and Applications
Customer Data, Reporting and Analysis
Store Site Location
Shopper Traffic Flow and In-store Design
About Mark Heckman….
Mark brings over 25 years of retail, brand and technology
experience to each consulting project.
Mark is a former SVP of Marketing, building his career and expertise from store operations out to consumer marketing. He understands the issues and the imperatives of his clients and devises solutions and insights with a practitioner’s perspective.
Heckman has worked with great companies such as Marsh Supermarkets, Randalls-Tom Thumb, Valassis Relationship Marketing Systems, Marc Advertising, and Sorensen Research. He is past chairman of the Food Marketing Institute’s Consumer Research Committee, and is listed in the Who’s Who of Shopper Marketing (2011).
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