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From the MorningNewsBeat

Zappos represents where customer service in retailer is headed.  Technology is available, but does the willingness to invest in strategic people and change exist at most bricks and mortar retailers? mh   by Kevin Coupe CNet reports that Amazon-owned Zappos has been testing a new service, called Ask Zappos, that “takes requests via image and works

Three Key Messages from Savvy Shoppers

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  By Travis Lewis………… This year’s Inmar Forum brought a host of top speakers to Winston-Salem, including Andreas Weigend (formerly the chief data scientist at Amazon), Peter Fader from the Wharton School, John Phillips with PepsiCo, Matt Gymer of Novant Health and many, many others. But as insightful and informative as these and the other

Many Consumers Say Marketers’ Mobile Alerts Aren’t Useful or Relevant

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Many Consumers Say Marketers’ Mobile Alerts Aren’t Useful or Relevant. When technology outpaces content and strategy, alerts and other automated consumer messages can become more of a negative distraction, than a positive disruption. Think before you hit “send” is an acxiom from which we can all benefit!  

So Many Retailers, So Little Time……

  Like many of you, I have become a very accomplished “speed deleter” of un-targeted and irrelevant retailer email.  I believe my record is a hundred and seven deleted emails in twenty-five seconds.  Too lazy to actually unsubscribe to the author of the email, I rationalize staying connected by believing that they may actually send me

Chasing the Ghosts of Shoppers of the Past.

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The deliberate, time rich shopper of the past, to whom we market our stores, no longer exists. Quite the contrary, In general shoppers are time starved, distracted, and in some cases just flat out annoyed when they enter our stores. This new shopper increasingly finds ways to short-circuit the store plan, finding their items and

How You Measure Success Goes A Long Way to Determining If You Achieve It!!

More than a few years back, I had the very special privilege of being a part of a strategic discussion with Feargal Quinn, the iconic Irish grocery retailer. During that discussion,  the question was raised as to how Quinn prioritized his day.  Without hesitation he noted that the very first thing he did each morning


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About Mark Heckman….

Mark brings over 25 years of retail, brand and technology experience to each consulting project.

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Mark is a former SVP of Marketing, building his career and expertise from store operations out to consumer marketing.  He understands the issues and the imperatives of his clients and devises solutions and insights with a practitioner’s perspective.

Heckman has worked with great companies such as Marsh Supermarkets, Randalls-Tom Thumb, Valassis Relationship Marketing Systems,  Marc Advertising, and Sorensen Research.  He is past chairman of the Food Marketing Institute’s Consumer Research Committee, and is listed in the Who’s Who of Shopper Marketing (2011).

 

retailwireMark is a RetailWire Braintrust Panelist.  
Follow his remarks at 

http://www.retailwire.com/blog/12788/mark-heckman

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Mark Heckman Consulting Group
5526 Whitehead Street
Bradenton, FL 34203
941.807.0772
@markaheckman   Twitter